Lucas Jansen

For four years, Lucas fell flat on his face in business. Every single time. He thought he could crack cold outreach, conversion and marketing by sending a company an email once in a while -- and then waiting for business to come running at him. It never did. The lesson that changed everything: opportunities don't arise. They get grabbed.

So he started grabbing. He founded a run club called 365 -- and it took off. The sister of Spain's biggest influencer tagged it. It led to a podcast with billionaire Tom Cummins and entrepreneur Emmett Osborn, and another with Uri Soglowek, Nayyirah Tivica Muhammad and Ruaraidh D MacLeod. Talking with that many successful people cracked the code: they are no different from you and me. The only difference is that they apply.

In January 2026 he walked away from his restaurant job and went all-in with Gabriely on JansenLucas.com, built on one principle: give more than you take. Give away the secrets, sell the implementation. It proved itself immediately -- $7,200 collected in the opening weekend, then 25+ projects for brands across 12 countries in 6 months: from brands in the US, Dubai and Singapore to businesses in China, Japan, Brazil, Mexico, South Africa, and across Europe.

Lucas leads every design and conversion decision. His obsession: making your brand match the quality of your product. One client said it best: "Now it actually feels real."

Most agencies charge $50k+ for this level of work. Lucas teaches the frameworks for free -- because the brands that learn from him first become the clients that trust him most. The knowledge is the easy part. The implementation is the bottleneck -- and implementation is what we sell.